August-September 2008

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Q&A with Richard Florida, author of 'Who's Your City?'

Q&A with Richard Florida, author of 'Who's Your City?'

In 2002, with his best-selling book The Rise of the Creative Class, Richard Florida kick-started a national conversation about how cities can attract the kind of people that will help them grow and compete. A professor of business and creativity at the University of Toronto, his new book, Who’s Your City?, focuses on helping people choose the city that fits them best. He tells Sactown why our geography and diversity will help propel Sacramento to new heights.