Style Watch

A new fair-trade boutique to open in midtown

08/15/16

A new fair-trade boutique to open in midtown

Natomas resident Rachel Dee Minyard and her husband, Daniel, are putting the finishing touches on Purpose, their boutique at 1423 28th Street, in preparation for a soft opening the first week of September. The shop will carry ethically made clothing—which Rachel Dee Minyard describes as modern and artistic—as well as jewelry and home goods (think candles, jewelry boxes and soaps) crafted by companies Minyard has vetted as fair trade and often charitable. “There’s nothing wrong with consuming—with loving fashion and loving great things," Minyard says, pointing out that it's possible to have "not only a community impact but a global impact" at the same time. Purpose will carry lines like Chick Boss, which makes sculptural,...

Posted at 03:10 PM | Permalink | Comments

The Streetwear Truck launches in Sacramento

07/26/16

The Streetwear Truck launches in Sacramento

Sacramento plays host to many food trucks, ice cream trucks, and even some video game trucks. Now The Streetwear Truck, a new mobile boutique, has rolled into town carrying one-of-a-kind apparel and accessories from local and national brands. The truck's eye-catching exterior is spray-painted by local artist Brandon Alexander. Inside, fashion fans can sort through multiple racks of graphic tees and shelves of embroidered caps. With price tags maxing out at $30, the business hopes to attract curious customers from all walks of life. The 120-square-foot mobile clothing store is owned by two friends, Sacramento-based designers Ryan Chappell and Giovany Anaya, who began taking their passion for fashion to the street of the capital city on July...

Posted at 04:26 PM | Permalink | Comments

Chic preview of the 10th annual Sacramento Fashion Week

02/16/16

Chic preview of the 10th annual Sacramento Fashion Week

Sacramento Fashion Week, which celebrates its 10th anniversary this year, will be putting on the glitz from Feb. 21-27 with its lineup of runway shows, exhibitions, workshops and more. Here's a chic preview. Launch and Boutique Showcase Feb. 21 Fashion Week kicks off with a party that introduces featured designers, spotlights the latest trends from Sacramento boutiques (including Rire, Krazy Mary’s, Identity and Retrospect Vintage Fashion) and features pop-up shops. $10-$30. 4 p.m. to 8 p.m. California Auto Museum. 2200 Front St. Fashion Forum Feb. 22 Get a fashion insider's perspective during this panel-style forum. Speakers include Sacramento-based designer and Project Runway alum Richard Hallmarq and Brandon Earl, a menswear designer for Ralph Lauren....

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Sacramento fashion designer creates retro baby onesie line

01/22/16

Sacramento fashion designer creates retro baby onesie line

Sacramento fashion designer Maisha Bahati is creating divas in diapers with her new baby clothing line depicting cool throwback designs and retro icons like Lionel Richie and Diana Ross. Coined ThatGirlHarlem, the line was launched in November and is named after her 3-month-old daughter Harlem and features onesies, leg warmers, headbands and baby booties in brightly colored fabrics. Bahati crafts each onesie at her Fair Oaks home using a vinyl heat press, and can customize them with different baby names, like one that features her daughter’s name under a gold chain. Harlem acts as the model for all the onesies, which are sold online via the designer’s website, as well as at the Harlem Haberdashery Boutique in New York. The designer says she turned to ’80s...

Posted at 01:52 PM | Permalink | Comments

Stylish new men's store opens in Oak Park

09/24/15

Stylish new men's store opens in Oak Park

A new men's shop carrying clothing and accessories, as well as household items, hopes to help Sacramento men go out in style. “I’m definitely going after men that get that less is more and are willing to start paying more for better quality merchandise,” says Jason Maxwell, owner of Oak Park Mens Supply. “I’m [presenting] staples that will never go out of style because [they’ve] been in style for years.” Such classic pieces include handmade jeans from San Francisco-based Telleson, which uses raw selvedge denim, as well as artisan leather boots from Redwing Heritage in Minnesota. And lining the exposed wood shelves and tables of the shop are mugs with leather handles and sleeves around a mason jar, zippered carryall pouches by...

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