Ask the Expert 2025

Cassie Zampa-Keim
Innovative Match

What does success mean to you as a matchmaker and dating coach?

As a concierge matchmaker, my role is to create meaningful introductions that lead to real connections—relationships that bring joy, companionship and purpose. Whether a connection burgeons into a deep friendship, lasting love or beautiful next chapter, my goal is always the same: to bring something genuine and lasting into your life. Success is not singularly defined by marriage. It’s two people coming together and feeling understood, appreciated and supported. When partners bring out the best in each other and grow from their connection, it’s success in the best way possible.

What is your approach to matchmaking?

Dating is personal. Finding the right person takes a thoughtful, custom approach based on trust, not algorithms. I cut out the noise by using both online and offline tools, and manage my clients’ profiles so they don’t have to chase or guess. By doing so, I bring a fresh perspective and open the door to people you wouldn’t meet on your own. Some connections will spark a bond that lasts, and others will move you forward in your life. Either way, you win.

What separates you and your business from the pack?

I’m not a nine-to-five dating expert because dating isn’t a nine-to-five endeavor. I understand my clients may need last-minute advice, whether about what they’re wearing, how to say goodnight after a first date, or what to text following a date. Other times, my clients may need reassurance and a friendly ear. I’m here for them whenever they need me. I’m the office, and I’m always open.

415-259-8714. innovative-match.com